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Meet Gui

Gui Costin is the Founder and CEO of Dakota, a 3rd party marketing firm with a focus on RIAs and Family Offices and the producer of Dakota Marketplace, a cold outreach database of RIAs, Family Offices and Institutional Investors.

Gui has one simple mission for Dakota: to be a mentor and foster career growth. He is a leader in sales and marketing, and works to help educate investment firms on the processes and procedures they can implement to scale their business.

Prior to starting his entrepreneurial career, Gui earned his Bachelor of Science in Rhetoric and Communications from the University of Virginia. In 2001, he relocated to Philadelphia, working for a number of firms in the area before founding Dakota in 2006.

The Book

millennials are not aliens

Making up over 30% of the world’s population, millennials are a generation of fast-paced, driven, self-educating individuals. The way they consume information and make decisions is fundamentally different than the generations that came before them. In order to reach this massive audience you must know how and why they buy.

Gui Costin’s book, Millennials Are Not Aliens, is your guide to learning how to sell and connect with this technology-driven generation in a way that both resonates with them and boosts your bottom line.

The Book

millennials are not aliens

Gui Costin has tirelessly researched what makes millennials tick and compiled his findings into his new book, Millennials Are Not Aliens.

Speaking Engagements

Gui has built a network of over 20,000 investment professionals, leveraging his SaaS platform, Dakota Marketplace, to connect with institutional investors via podcasts, LinkedIn, and email marketing. He can share content and speaking engagements directly on the Dakota Marketplace platform and through weekly newsletters to users and prospects. With Dakota hosting two in-house podcasts, Gui’s team is well-versed in promoting and sharing insightful conversations across multiple channels.