Gui Costin is an author, speaker, and founder of Dakota. For over three decades, he’s helped investment professionals grow their businesses through process, consistency, and authentic relationships.
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Gui Costin is the Founder and CEO of Dakota, a leading investment sales and data company that has helped raise more than $40 billion for asset managers.
After decades in distribution, Gui has built a reputation for helping teams scale through repeatable processes, authentic connections, and an unwavering commitment to culture. His philosophy is simple: clarity and consistency drive results, but kindness sustains them.
Can you have a hard charging culture and play at the highest level of professionalism while doing it with kindness?
Discover the framework that helped raise billions in assets and build a world-class fundraising organization.
A practical guide to understanding, communicating with, and serving millennial clients in the modern investment landscape.
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Gui Costin's Proven Formula for Coaching Sales Teams to Success
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Embracing Accountability in Sales with Gui Costin
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The Culture of Calm with Gui Costin
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The Dakota Way: Why it Matters with Gui Costin
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A Modern Leader’s Guide to Sales Success with Gui Costin
Gui Costin and the team at Dakota built Dakota Marketplace to solve one of the biggest challenges in fundraising: finding the right allocators faster.
Today, Marketplace is the leading database of Limited Partners (LPs), General Partners (GPs), Private Companies and Public Companies used by thousands of fundraising, deal, and investment teams worldwide to raise capital, source deals, track peers, and access comprehensive data—all in one global platform.
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This book reminded me that great sales isn’t about convincing everyone to say yes — it’s about finding the right people to say yes and having a disciplined system to reach them. Mastering your message and follow-up makes all the difference.
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Gui doesn’t just teach sales — he shows you how he built Dakota from the ground up. The Dakota Way feels like getting direct access to the mindset, habits, and discipline Gui used himself, and it makes you believe you can apply the same approach to build something meaningful.
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