Millennials are currently the largest generation in the United States with approximately 80 million people. While they’re the biggest portion of consumers, many companies struggle with how to effectively sell their products or services to the Millennial demographic.
This generation has fundamentally different buying habits than previous generations because when they were young they had access to the Internet. This allowed them to research many of their purchases before making a decision. They also like to share their brand experience with others, ultimately influencing their friends’ and family’s purchasing decisions.
This is a powerful generation that we all want to market to. That being said, your brand’s content must be Millennial-friendly in order to connect with these buyers. As an expert in selling to Millennials, Gui Costin has created a short quiz to evaluate how Millennial-ready your content.
Gui Costin has tirelessly researched what makes millennials tick and compiled his findings into his new book, Millennials Are Not Aliens.