Selling apples to apple buyers seems obvious enough, right? However, too often sales teams find themselves trying to convince orange buyers to buy apples—leading to dismal results. When you focus on those who are the right buyer and you have a high-quality product that you can effectively explain, you will be successful. So how do you connect… [Read the full article]

Who are they? It’s easy to believe the Millennial generation can be generalized into simple categories. You’ll always find them with mobile devices in their hands, posting to Facebook, Instagram, and Snapchat. They’re more open-minded about social issues like climate change and sexual orientation. Brands are studying Millennial spending habits and trends meticulously to learn… [Read the full article]