Sell Apples to Apple Buyers

Selling apples to apple buyers seems obvious enough, right? However, too often sales teams find themselves trying to convince orange buyers to buy apples—leading to dismal results. When you focus on those who are the right buyer and you have a high-quality product that you can effectively explain, you will be successful. So how do you connect… [Read the full article]

Millennial Behaviors

Who are they? It’s easy to believe the Millennial generation can be generalized into simple categories. You’ll always find them with mobile devices in their hands, posting to Facebook, Instagram, and Snapchat. They’re more open-minded about social issues like climate change and sexual orientation. Brands are studying Millennial spending habits and trends meticulously to learn… [Read the full article]

Assessing User Engagement

Before you can assess and understand your user engagement, you should know what it is. User engagement is a measure of how individuals respond to your products or company presentation materials such as your company’s website or mobile applications. Downloads from that site, shares, or the total number of clicks on the website are all… [Read the full article]

Practicing Enkrateia and Overcoming Akrasia

Do you procrastinate? From time to time, just about everyone has failed to follow through with their commitments or intentions. We all would prefer rewards now rather than later, and discount the future disproportionately relative to how far away it is. In other words, we often tend to act against our own interests. Let’s take… [Read the full article]

How Environmental Factors Influence the Traits of Each Generation

Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain the attention of these diverse buyers.   This type of multi-generational marketing is the practice of appealing to the unique needs and behaviors of… [Read the full article]